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Why asking about price is the WORST way to find your dream wedding photographer (and 5 questions to ask instead)

May 11, 2020



As a Kentucky wedding photographer, I see emails or posts like this ALL the time on the Internet:

“How much do you charge? “Looking for a cheap photographer…” “My friend has a camera, so I’m just going to have them take my pictures.” “I’m just going to hire someone cheaper than you, that’s too much for ‘just‘ pictures.”

Although it may seem like a logical place to start, price shopping and comparison is the WORST way to find your dream wedding photographer, so I’m going to share 5 questions that engaged couples SHOULD be asking instead.

Imagine this scenario: You’re looking for your dream wedding photographer. You find someone on Facebook who says they can photograph your wedding for $500, and you think, GREAT! I’m going to SAVE so much money for my wedding budget! Then comes the wedding day, and your reception is indoors with low lighting. When you get your wedding gallery back weeks later, you discover they didn’t know how to use the flash properly and your reception photos are dark or completely blown out.

What you originally thought was a great deal ended up being a HUGE waste of money!

Now, what should have been a collection of images that you and your spouse, family, and friends could look back on for years, is time and money you will never get back.

I don’t want this to happen to you.

I want to empower engaged couples to make a confident and informed decision on a photographer they’ll be happy with! Here are 5 great questions to find your DREAM wedding photographer and make an investment that’s worth it.

5 questions you should ask to find your DREAM wedding photographer:

Click here to watch the IGTV video recap instead!

number 1: do they have a professional website, reviews, and a variety of content online where you can see their work?

frames and letters photography homepage
My website tells you what my style is and has a variety of images to enjoy

A true professional will have a website where potential clients can find more information about who they are and the services they offer. A look at their site will also give you a broader view of their photography! Read the reviews from other couples, whether that’s via Google Reviews or through other sites like Facebook, The Knot, Wedding Wire, etc. Following a potential wedding photographer on social media is probably the BEST way to see recent content! Making sure you find someone legit that couples in your area have had a positive experience with and images you like is your first priority.

number 2: Do they have a consistent editing style that you could pick out while scrolling on Instagram?

My editing features bold, vibrant colors and candid moments

Are there Instagram accounts you follow where as SOON as you see the image, you KNOW who posted it? That’s what you should recognize about your dream wedding photographer! While most people think of “bright and airy” or “dark and moody” as the main editing styles, that’s not the only thing to look for.

  • Crop: Does the photographer have mainly close up or far away photos (or a good mix of both)?
  • Color/hue: Does the photographer generally have warmer or cooler edits?
  • Saturation: Do the photos look very bold and saturated, or slightly desaturated, which might give more of a vintage look?

When you look at their Instagram feed, you should be able to notice consistency in their editing style. If you hire an amateur who is not skilled at editing, you risk getting back a wedding gallery that looks like it’s been edited by several different people. You want to look through your wedding gallery and know that your photographer can achieve consistently high-quality edits.

number 3: Are you and your dream photographer a good fit?

A photo of Johanna of Frames and Letters Photography with some about info

Opposites attract, but not necessarily for photographers and clients. Let’s say a very soft-spoken, traditional couple hires a very loudmouthed, speaks-their-mind type of photographer. Come wedding day, the photographer starts making comments or jokes that the couple (or family) consider to be crass or unprofessional. The couple may feel uncomfortable on wedding day or the family may not like the photographer’s personality. The wrong fit can definitely cause some awkward moments that can negatively affect the wedding photography experience for both parties.

So how can you figure out if you’ll be a good fit, even before meeting them?

  • Visit their website and find their About me and Values sections
  • Follow them on social media and read their captions to see if they really resonate with you
  • Schedule a consultation and talk to them to find out if they’re a good fit

It’s SO important to find a photographer who you get along with, so the couple and photographer can be fully themselves on wedding day.

number 4: What kind of professional gear and experience do they have?

Here’s what most professional wedding photographers are packing:

  • A full-frame camera (or 2)
  • A variety of lenses (a portrait lens, a telephoto/zoom lens for long distances, and maybe a macro lens for detail photos – preference varies by photographer, but most carry at least 2 with them)
  • Flash equipment and PROOF they can take good flash photos!

You should also ask how many weddings they’ve photographed – they should have photographed at least 10 weddings, and some on their own as the main photographer.

Your dream photographer will have professional gear and experience to back up their reviews, consistent editing and will be a great fit for your personality!

Now for the fifth and final question…

number 5: What packages do they offer?

At this point, if your potential dream photographer fits the first four criteria and you are in LOVE with their work, it’s time to ask about their packages (note: I’m still not saying price!). A dollar value can’t possibly describe the VALUE of the overall experience you’ll get.

Most photographers have various packages to suit different budgets and wedding types. Here’s what wedding photography costs can include (this varies from one professional to another – I include all of these in my packages)!

  • Time spent communicating with clients
  • Hours of event photography
  • Editing time (an additional several hours to go through 1000+ photos)
  • Digital images
  • Prints, albums, and more
  • Time spent preparing albums
  • Shipping client products
  • An engagement session
  • A second photographer
  • Client gifts

When you hire a professional, you can expect a wonderful EXPERIENCE before, during, and after your wedding day. Every part of your photography should be as enjoyable as possible!

“A photographer’s package is $2,000, and I only want to spend $1,000 on my wedding photography. Can’t I just ask them to take half off and only work for half the hours?”

You might think you’re getting a deal if your photographer agrees to do this, but what actually happens is that you cheapen the experience when you do this. When you ask for a huge discount, you’re NOT going to get that 5-star experience you read about online from the reviews, and it also takes away from the photographer’s livelihood.

Remember, after your wedding day, all you will have are your wedding rings and your PHOTOS. When you pick the right photographer, you’ll find that it’s about the best quality and experience, not dollars and cents. Most photographers offer a payment plan to help you pay for amazing photographer in smaller amounts.

I hope that this advice helps you to find a photographer that you’ll be GLAD you spent the money on!

PS – I’ve still got available dates for 2022 and 2023. I’m a Louisville, Kentucky based wedding photographer and I love traveling for destination weddings and elopements! Click here to visit my website and reach out if I could be your dream wedding photographer.

johanna elise

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